Understand your growth

Growth Machine is a purpose-built tool to structure, prioritise and track your growth experiments

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Growth Machine helps them understand their growth strategy

We were lost, not able to see anything.

"We have been there, and we are often still there. In that dark place where so many options, lack of insight and so much noise pollutes our understanding of growth. Hence we created Growth Machine.

Your product is unique and you can't copy what AirBnB, Dropbox or Uber is doing.
You need to apply a structured process and be disciplined. Only then you will find the silver bullets of hyper growth.

Remember - the way your customers meet your product is part of your product."
Simon Sylvest, Head of Founders Growth Team & Growth Machine team member

Growth Machine is based on 3 pillars & discipline

1. Backlog

To quickly list, score and prioritise your ideas. (structured according to AARRR)

Never just start on a growth activity. Ideas and activity is not a goal in itself.
Channel
Metric
Social ads
CAC
Targeting Blogs
CPC
Email Marketing
Conv%
Offline Events
CPC
Offline Ads
CAC

2. Experiment doc.

To document experiments and learnings. 

Align yourself and team on what will happen. The power of writing things down.
Purpose
Write a shortlist article for LinkedIn about managers of the future should work and how Company can help them.
Hypothesis
If the experiment is successful, I predict that we will be able to attract 150 readers.
Results
150

3. Pipeline

To track and overview experiments.

Focus must be on learnings and impact.
Double down on what works.
Actual Hours
Marketing
Product
10
20
32
4
12
8
8
0

Better understand your growth

Wow that worked well! But what exactly worked, and how can we repeat?Understanding “why" is paramount to successful growth hacking.

Growth Machine helps you increase your chances for identifying the successful elements of your growth activities.

Become more structured and disciplined

What about this? Why are we doing this? We could also do this...

Growth Machine ensures that the idea generation, preparation and execution of your growth activities doesn’t end up in big non prioritised mess.  Order of operation matters a lot.

One place for your team to work and learn

Evernote, mail, meetings, slack, Trello… What is the epicenter of your growth work? Growth Machine provides a one-stop-shop for the key pillars of your work. 

Growth Machine ensures that learnings are stored and ready to be shared with your team and new hires.

What others are saying

Start using Growth Machine

Growth Machine is a purpose-built tool to structure, prioritise and track your marketing experiments.

We who were lost...

Growth Machine is built, constantly improved and used everyday by Founders Growth Team. Founders is CPH based startup studio. The Growth Team is working across the various companies pushing the boundaries of sustainable and innovative growth.

Who are we

Simon Sylvest
@simonsylvest
Victor Riparbelli
@vriparbelli
Ditte Cramer
@dittecramer
Thomas Sønderbjerg
@thomas
Simon from Growth Machine giving a talk

Read what the Growth Team has been writing about

6 Killer Weapons for Growth

If I can’t build a product, what good am I?

7 Essential Lessons: My Journey from Agency Marketing to Startup Growth

Will the real growth marketer please stand up?

There are silver bullets…but you have to find them yourself